The Californian company Apple announced a restructuring of its executive leadership, including the cessation of who was in charge of developing the operating system i OS mobile devices and the network responsible for their physical stores. The technological informed through a statement whose owner, Apple announces changes to increase collaboration between hardware, software and services, hiding the biggest adjustment of directors since Tim Cook replaced Steve Jobs as CEO of the company for just over a year.
The movement in the upper echelons of Apple also coincided with the closure of Wall Street because of Hurricane Sandy, so the news did not have an immediate impact on trading on the New York park. "Apple announced executive management changes that will encourage further collaboration between teams of hardware, software and services," according to the statement. In the new management structure, Jonathan Ive (Industrial Design), Bob Mansfield (formerly Future Products), Eddy Cue (Software and Services) and Craig Federighi (Software Engineering) "more responsibilities added to their positions."
Scott Forstall cease to have control over the iOS department for a post of adviser Tim Cook provisionally and leave the company in 2013. Forstall was one of the supervisors of the new mapping application from Apple that was widely criticized and led Cook to have to apologize for presenting a product below the expected quality. Several U.S. media echoed that Forstall was a "wannabe CEO" and had had his disagreements with Cook over the past months.
Another casualty in the address is that of John Browett, who until now had control over the Apple store network, a job that is directly responsible for making Tim Cook until they find a replacement. Browett management had been challenged internally, according to All Things Digital, by making changes "unfriendly" in supply chain management in order to increase the profit margin.
Ive incorporated into their current task management Human Interface area, Mansfield (who was supervising "future products" and came to retire from executive positions in June to return in August), will lead a new division that brings together the technologies teams working different wireless systems. Cue will be involved more in improvements assistant Siri and the map application, which will now be integrated into the network services division where iTunes, i Cloud, App Store. Federighi will be responsible for leading development of the i OS operating system for mobile devices such as the Mac OS X computer
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