Acer relies on touch and Windows 8 goal to redefine the concept of Pc

According to the Italian newspaper la republic a. At the National History Museum in London, Acer presents its new products. Advanced technology and iron pact with Microsoft: machines designed to sublimate all the features of version 8 of the operating system of the battleship in Redmond. The goal is to move forward the very concept of PC. The agility of the touch screen devices and the power of desktop and notebook PCs. The new diamond is called Ultrabook S 7. And the challenge is aimed at Apple without Steve Jobs continues to dictate the line. "Do not try to touch the screen of your MacBook Air does not work."

Machines at the man. Presentation of the new models Acer is in itself significant. Installations by contemporary artists to illustrate the lines of force of the plastic products. Seven keys to access. Closness, Power, Mobility, Control, Responsiveness, Clarity and Tactility. The expected improvements involve all aspects of the devices. From the heart, from the hardware to the design. The new Ultrabook S7 an object that combines functionality and elegance. The touch screen on everything. Then the particular power system, which does not heat the part of the PC which, typically, is resting on the legs during the movements. The price is high: the eleven-inch starts at $ 1199 U.S..

Substantial innovations for the tablet. Iconia The new models seem to be the perfect projection of the features of Windows 8. And available to the new operating system from Redmond provide a significant hardware equipment. From the four gigs of DDR3 ram up to the Intel Core i5 is essential for those who use the tablet to work in HD. The battery life of more than nine hours and the hard disk can be up to 128giga, double the iPad. The screen has excellent resolution, even if the vertices of the Retina Display still seem unreachable. And for the model W510, Acer provides a. Dock (with the battery lasts up to 18 hours) with three USB ports and built-in keyboard. All in less than a kilo.

The other word is Duality. Or: touch and type. Touch and type together to make more versatile functionality. The aim is to combine "art and science," said Jim Wong, president of the Korean company. Why the "Acer's mission is to break down the barriers between people and technology. Everyone explorers in the modern world and we want to provide instruments that are best suited to this role." A task that is central to working with Windows: "Our partnership is solid, we can always provide more possibilities. Certainly, in some areas we are opponents. When Windows produces machines becomes our competitors. But the synergy will continue."

And the principle Touch and Type is embodied by the series of U Aspires. Desktop touchscreen. Hd with a monitor that becomes a real working plane. The inclination is variable and can easily handle any type of software. The models available are 23 and 27 inches, the hardware is excellent. All in 35 mm thick.

Data and perspectives. During the early 2012 Acer has increased from 14.6% to 26.9% of the market for Ultrabook. Then the core of the strategy of Acer focus on the revival of the PC. Tablet, smartphone, of course. But "the personal computer market will resume its course." Part of this strategy for the relaunch is to provide social experience. and in the long run the point is to create a digital ecosystem in which the three most popular operating systems - Microsoft, OS and Android to live together, "talk to each other," said Jim Wong. Then the places in which to invest, "Point to the African market and the Asian market is essential: the development possibilities are enormous."