Steve Jobs reneged on the tablets under 10 inches, but it seems that Apple will launch on Tuesday a smaller than the i Pad to battle for a juicy niche market, conquer the educational segment and have a new vehicle to reap a sale mass content.
Until now, smart mobile devices company in Recuperation (Calif.)-iPhone and i Pad, have been open market and high end, with strong capabilities but also with prices are available only to a few.
The former CEO of the company, Steve Jobs (1955-2011), said in October 2010 that the tablets of their competitors would be "dead upon arrival" because he believed the 10-inch minimum size of i Pad to use properly tablet applications.
However, the acceptance of the proposals on 7-inch Kindle Fire Amazon and Google-Nexus-7 - have given no reason the charismatic manager.
If Apple moves on 23 tab to enter the small tablet market, the move will be scrutinized closely by investors, analysts and competitors.
"We will see what launches, in what format. Assuming it was exactly the same device as the iPad, simply smaller but nothing revolutionary or any new service, (...) continue competition in a format without contributing anything new would not be consistent with the strategy of Apple " Efe noted research director at IDC, Rafael Achaerandio.
The analyst, who does not rule out that with Tim Cook at the helm the company "to become another Apple", considers that a strategy that not embracing innovation will have a negative impact in the long term and could make your preoccupation investors.
However, the coordinator of the specialized portal Applesfera , Pedro Aznar, recalled that Apple has recanted on other occasions in the past without the bill was negative: did incorporating video to iPod, portable drawing under 15 inches or throwing the Mac book Air, when Jobs had expressed opposition to these trends.
"Times change and markets evolve. Apple is not in a position that forces worrisome to launch a small tablet competition because it will eat. They are the number one tablet but have a problem that your product is too expensive to go where they want, as in the education market, "he argued Aznar.
Achaerandio pointed out that education is a key business area of the tablets. If a new Apple device differential bring something in this field, not only would "plug the hole", the analyst considered the launch a success.
Aznar has predicted that the Cupertino company will take a pill with the main features of the iPad but it is cheaper (250 or $ 300) because the universes surrounding Nexus and Kindle Fire 7 are "a bit empty" application and content.
And is that Applesfera coordinator believes that the ultimate goal is not to sell Apple devices, but to business marketing content.
Both Achaerandio as Aznar agreed that an iPad mini would have a successful "brutal" in the audience.
"Sales will be good because a smaller device with a lower price will plug holes that competition is using and is sometimes better iPad sales canibalizarte yourself you cannibalize the other," said IDC analyst.
Although convinced that an iPad mini has gap in the market, Aznar has acknowledged recently that Apple will "need a bit of courage" when proposing revolutionary products.
Still, does not rule out that the Cupertino company may be pocketing an ace up its sleeve with which to dazzle the thousand persons accommodated in the auditorium of the California Theater, where Tim Cook will make his presentation on Tuesday.
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