Facebook makes the doomed investors hope: The world's biggest social network promises to have finally found a business model for the booming smartphones and tablets. The stock closed on Wednesday through the ceiling and rose by more than a fifth. In the still red quarterly figures pushed the investors to keep an eye.
Because of high taxes on stocks, with which the company pays its
employees in the third quarter fell to a loss of $ 59 million (45.37
million euros). Also, the cost of marketing, management or development of new products surged upwards. In the previous quarter of the market newcomer had been in the red. A year earlier, Facebook had earned $ 227 million. The stock made for the start of trading in New York on Wednesday but high by 22 percent. She tasted it but still only $ 23.79 - at a price of $ 38 at the IPO in May.
Advertising on smartphones and tablets have been found, according to Zuckerberg as efficient and do now in 14 percent of the advertising revenue. Facebook wants to place more ads directly in the message flow of the user because the smartphone Screen offers less space for advertising as a computer monitor. Analyst Ask for more concrete examples of the strengths in the mobile business Zuckerberg and his number two, Sheryl but differed consistently.
The users are the treasure of Facebook, because this mass makes the social network for advertisers interesting. In the third quarter, sales increased by 32 percent to $ 1.26 billion. The advertising made it from 86 percent, the rest being mainly Facebook's share of revenue from online Play.
The contribution of the struggling with serious problems "Farmville" - Creator Zynga has fallen by a fifth this. Zynga thus contributed to ten percent in the previous quarter, only about seven percent of Facebook Turnover at. There are also vendors who are successful, Zuckerberg said dryly. Zynga had just before the Facebook Figures announced to reduce five percent of its points
Zuckerberg dispelled "myth"
Founder and CEO Mark Zuckerberg emphasized the progress made in advertising on smartphones and tablets, which is a weak point of Facebook. "I want to dispel the myth that Facebook can not make money in the mobile business," he said in a conference call. Via mobile devices more people could be reached and this would drop by more often than users on the computer. There will always be misunderstood how big the chances of Facebook in the area areAdvertising on smartphones and tablets have been found, according to Zuckerberg as efficient and do now in 14 percent of the advertising revenue. Facebook wants to place more ads directly in the message flow of the user because the smartphone Screen offers less space for advertising as a computer monitor. Analyst Ask for more concrete examples of the strengths in the mobile business Zuckerberg and his number two, Sheryl but differed consistently.
About one billion users
Meanwhile, 604 million users access to smartphones or tablets to their Facebook Friends to stay in touch. That's 61 percent more than a year ago. The total number of monthly users stood at more than one billion, an increase of 26 percent. More than half of them even looks by every day on Facebook. Facebook speaks of exactly 1,007,000,000 active members.The users are the treasure of Facebook, because this mass makes the social network for advertisers interesting. In the third quarter, sales increased by 32 percent to $ 1.26 billion. The advertising made it from 86 percent, the rest being mainly Facebook's share of revenue from online Play.
The contribution of the struggling with serious problems "Farmville" - Creator Zynga has fallen by a fifth this. Zynga thus contributed to ten percent in the previous quarter, only about seven percent of Facebook Turnover at. There are also vendors who are successful, Zuckerberg said dryly. Zynga had just before the Facebook Figures announced to reduce five percent of its points
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